In Aldous Huxley’s novel “Island” the birds on fictional Pala were taught to sing the word K-A-R-U-N-A to remind people of the virtues compassion and mindfulness. Founded in 1990 in east Berlin, the KARUNA e.V. is pursuing the same goal. Working with homeless children and teenagers in need the NGO is known for its unconditional approach to social work.
Since 2017 we have been supporting KARUNA, consulting the team in matters of strategy and communication. Together we developed the KARUNA KOMPASS – a newspaper designed to address the primary reasons behind homelessness among young adolescents.
Dedicating the first issue of the KARUNA KOMPASS to the reasons behind youth homelessness, namely immoderately strict or lack of parental care, we identified some of the most common misconceptions and behavioral patterns fueling destructive power dynamics both at home and in society. In close collaboration with KARUNA founder Jörg Richert, we present solutions in line with the substantial ideas and ethical concepts of KARUNA’s approach.
KARUNA operates on the principles of human proximity and empathy by providing unconditional shelter and a sense of security in the destabilised world of youths in need. The organisation itself includes housing and daycare facilities, schools, help programs and empowering initiatives.
The KARUNA Kompass has been presented at the Bundesministerium für Familie, Senioren, Frauen und Jugend and serves as a communication tool for the values and philosophy at the heart of KARUNA’s approach. Distributed through an accompanying micro site you can order your printed copy here.