Social Fashion – An Oxymoron?

The fashion label PEOPLE BERLIN teaches and practices creative design to kids with severe drug addiction, giving them the freedom to discover who they are – or who they might be. We support PEOPLE BERLIN in their endeavour to give these kids a voice in design and, in a wider sense, a place in a society they have previously been excluded from. Consulting the label in matters of communication and visual identity, we connected them with Jana Gerberding who photographed the lookbook of their third collection “UNLIKE YOU”.

Creative Directors
Eva Sichelstiel
Ayleen Meissner

Jana Gerberding

Photo Assistant
Hannes Meier

People Berlin

Sarah Batt

Gregor Makris

Eva Dieckhoff

Studio Cherie

Special Thanks to
Bundesministerium für Familie, Senioren, Frauen und Jugend
Terre des hommes Deutschland
VW Belegschaftsstiftung