People Berlin

The fashion label PEOPLE BERLIN teaches and practices creative design to kids with severe drug addiction, giving them the freedom to discover who they are – or who they might be. We support PEOPLE BERLIN in their endeavour to give homeless youths a voice in design and, in a wider sense, a place in a society they have previously been excluded from. Consulting the label in matters of communication and visual identity, we connected them with Jana Gerberding who then photographed the lookbook of their third collection “UNLIKE YOU”.

People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
Making-of: EDITION 3 “UNLIKE YOU” shoot with Jana Gerberding

“UNLIKE YOU”
It’s soft, hard, loud and gentle.
It’s brave, angry, searching.
It’s visible. Like you, still different.

People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding
People Berlin, EDITION 3 “UNLIKE YOU”, Photo: Jana Gerberding

Creative Directors
Eva Sichelstiel
Ayleen Meissner

Photographer
Jana Gerberding

Photo Assistant
Hannes Meier

Styling
People Berlin

Models
Sarah Batt

Hair
Gregor Makris

Make-Up
Eva Dieckhoff

Studio
Studio Cherie

Special Thanks to
Bundesministerium für Familie, Senioren, Frauen und Jugend
Terre des hommes Deutschland
VW Belegschaftsstiftung