The fashion label PEOPLE BERLIN teaches and practices creative design to kids with severe drug addiction, giving them the freedom to discover who they are – or who they might be. We support PEOPLE BERLIN in their endeavour to give homeless youths a voice in design and, in a wider sense, a place in a society they have previously been excluded from. Consulting the label in matters of communication and visual identity, we connected them with Jana Gerberding who then photographed the lookbook of their third collection “UNLIKE YOU”.
It’s soft, hard, loud and gentle.
It’s brave, angry, searching.
It’s visible. Like you, still different.